MackeyConsult was set up by Michael Mackey on his retirement as an Account Director from McConnells Advertising in 2010. Since then, the Consultancy has helped many clients to optimise their overall marketing efforts, and to move forward with a fresh, clearly defined and affordable strategic plan.
Michael commenced his career with a Law degree from UCD. Having decided on a Marketing rather than Legal career, he went on to hold senior marketing positions with Beecham of Ireland (later to become SmithKlineBeecham), Ranks Ireland (now RHM Premier Foods) and Aer Lingus. He also worked as Senior Account Executive top with the ad agency Wilson Hartnell, now a part of the Ogilvy and Mather Group. He then set up his own Ad Agency – Mackey & Partners, merging his Agency into Aubrey Fogarty Associates in the mid 80’s, which itself – then AFA O’Meara, subsequently merged with McConnells – at this time, Ireland’s largest Ad Agency.
Over the period of his career, Michael has worked closely with a wide variety of clients in the retail, financial services and educational sectors. These included a number of bluechip, multinational and start up clients.
Michael left McConnells in 2010, set up MackeyConsult and continued as Consultant Account Director with the newly merged Target McConnells – a member of the global WPP Group. At the start of 2013, MackeyConsult switched its media buying association to Shanley Media Solutions – now part of Core Media, Ireland’s largest marketing communications company.